Cavan drinks firm targets EU retailers at trade fair

Bailieborough-based Terra Spirits & Liqueurs, along with 23 other Irish food and drink companies, travel with Bord Bia to Amsterdam on May 21 for the annual PLMA (Private Label Manufacturers Association) trade event seeking new business with international retailers from over 120 countries.

The two-day trade fair is a strategic business to business event that connects Irish food and drink companies, wishing to supply retailer brands, with potentially thousands of international trade buyers.

PLMA forms a key stop on Bord Bia’s international schedule of 33 trade shows this year and is one of eight trade fairs taking place during May alone.

Speaking in advance of the event, Bord Bia’s Senior Business Development Manager, Karen Tyner said: “Private label penetration continues to grow across Europe, giving rise to increasing opportunities for Irish food and drink producers wishing to target private label retailers. Exhibiting at PLMA allows Irish food and drink companies to meet key buyers, establish new relationships, and expand their market reach. As with all Trade Fair activity, Bord Bia will use PLMA to position Ireland as a leader in innovative and sustainable food and drink solutions for buyers worldwide.”