Liberty rebrands as 'Redclick'

The company has a workforce of over 400 employees across offices in Cavan, Enniskillen, and Dublin.

Cavan based Generali, a global leader in the insurance industry, today officially announced the launch of its brand 'RedClick' in Ireland, following its recent acquisition of Liberty Insurance’s operations.

RedClick will provide Property & Casualty insurance products, serving an existing base of over 250,000 customers in Ireland, who already own insurance solutions from its current motor and home offer.

The company has a workforce of over 400 employees across offices in Cavan, Enniskillen, and Dublin.

Generali is one of the largest global insurance and asset management providers. It is present in over 50 countries, with around 82,000 employees serving 70 million customers.

The launch of the RedClick brand in Ireland demonstrates the Group’s commitment to expand its footprint in the Irish market offering innovative insurance solutions tailored to the evolving needs of consumers as well as enhancing local competition.

Effective September 1, Generali has appointed Lorenzo Ioan as the new General Manager for the operations of the company in Ireland and Northern Ireland.

Mr Ioan will oversee the business and represent the company in the local market with complete commitment on executing the Lifetime Partner strategy in Ireland.

Deputy CEO Insurance of Generali Group, Jaime Anchústegui, said: “We are delighted to launch RedClick in the Irish market combining the expertise of our talented local team with the robust capabilities of Generali Group, and we are convinced that Lorenzo Ioan will be a great support in this new phase”.

“We also welcome the opportunity to deepen our relationships with our existing Ireland-based customers and brokers and are excited to engage with new customers as well as bring renewed competition to the Irish market, shaped by our robust and sustainable business model with the potential to benefit all Irish consumers.”