Value and Quality in Arva's Fresh Today
Fresh Today in Arva grew from little acorns when Michael Ellis’ great grandfather, Arthur, first established a modest shop on Broad Street in 1889.
And, as they say, from little acorns do great oaks grow and today that little shop has blossomed into a hugely successful family-run business with over 20 stores located across Cavan, Longford, Leitrim, Roscommon, Meath and Westmeath.
In Co Cavan alone, there is one store in Arva; two in Cavan Town; one in Virginia; and a shop located in Ballyjamesduff.
“We are very well supported by the people and have great customers and we really appreciate that,” says Michael before adding that, overall, business is good and “Arva is a fantastic trading town”.
Meanwhile, Fresh Today recently carried out a survey of prices on essential, everyday items between it and Lidl. The results were most interesting!
“The survey indicated that we were up to 16% cheaper on daily essential brand leaders,” continues Michael.
“With the volume of business we have now, we are able to supply hotels, restaurants and retailers across the midlands wholesale. That gives us great buying power and enables us to buy in bulk. We have great fruit & veg suppliers including Hickeys in Louth and Flynns in Rush, Co Dublin.”
He also highlighted the importance of shopping local this Christmas. “I think it’s very important to support local family run businesses and shopping locally is particularly significant at this time of year,” he adds.
“It keeps communities in rural Ireland alive because the money that’s spent locally goes back into those communities. Really, the importance of that cannot be overstated.”
Elsewhere, and the main focus this week for Michael and the team at Fresh Today is on Arva, Naomh Padraig’s Intermediate side’s advance to the Ulster Club Championship Final next weekend.
“Oh, we are all looking forward to Arva GAA playing in the Intermediate Club Final next weekend. What a journey this has been. We already have an All-Ireland Champion here in Fresh Today in Arva you know… our very own Brian Gilsenan is a pub quiz All-Ireland champion - a title he clinched back in the 1980s,” laughs Michael.
From this week there's a 25% discount on all Chrstimas stock at Fresh Today, which includes decorations, ornaments, candles, and much more!