Cavan woman lands collection with leading retailer

As part of the ‘Your Style Delivered’ campaign, Nadine Reid will also launch her debut edit, ‘Nadine Reid x Littlewoods Ireland’, coinciding  with Naomi’s second edit collection with the online retailer both on October 5.

A leading online retailer has teamed up with fashion stylist, owner and creator of The Style Fairy, Naomi Clarke from Cavan, to curate a two-part collection as part of the ‘Your Style Delivered’ campaign that showcases her personality and style.

Naomi’s debut capsule collection 'The Style Fairy x Littlewoods Ireland edit', consists of 36 key pieces showcased across 8 looks with prices starting from €10 to €130 and a size range of 8 to 24.

The exclusive collection, which has been released in tangent with Littlewoods Ireland’s brand new 20-second female led and produced TV advert with Naomi and Nadine Reid, features an array of brands like V by Very, Super Ga, River Island, Tommy Hilfiger, Accessorize, Public Desire, Simply Silver and Mood jewellery.

Naomi, who previously lived in Dublin, Sydney and  Singapore but moved back to live in Cavan just over two years ago, is an award winning fashion and lifestyle blogger.

She originally launched The Style Fairy as a personal shopping service, providing a one to one personal styling and virtual personal styling, and over time she began amassing an impressive following online. She now has almost 140,000 followers on Instagram and over 78,000 followers on my Facebook, with combined average weekly impressions are upwards of five million.

In the past Naomi has collaborated with brands such as Marks & Spencer Ireland, Audi, Arnotts, Topshop, Clarins, Boots,  Specsavers.

“Styling and Creating content is now my full time job; I pride The Style Fairy as being a 'one stop shop' for women looking for outfit ideas, fashion advice styling inspo; all attainable real fashion for real women. I show looks that anyone can wear, day to day casual looks, that you can feel comfortable but stylish in,” Naomi told The Anglo-Celt. “As a mum myself to two young children, I know how busy life is, and quite often women can get stuck in a  rut when it comes to fashion, my aim is to help women with this. I am constantly working on coming up with new and interesting ways to present my content online; my fashion videos are very popular now; this is where I show how to wear one key wardrobe item  (for example a classic white shirt) in many different ways; this for me, is the real meaning of "wearing your wardrobe' and something I am always promoting.”

As part of the ‘Your Style Delivered’ campaign, Nadine Reid will also launch her debut edit, ‘Nadine Reid x Littlewoods Ireland’, coinciding  with Naomi’s second edit collection with the online retailer both on October 5.

Speaking about her new Style Fairy x Littlewoods Ireland edit, Naomi said: “I am delighted to have launched my first ever Edit with Littlewoods Ireland. This really is a dream come true for me. I have always had a passion for fashion, and it is this love of clothes that led me to set up The Style Fairy blog 7 years ago. I believe that fashion has the power to transform how we feel about ourselves, so I wanted my collection to not only reflect my personal style and what I love but also cater for every personality, taste and shape.”

She adds: “There really is something to suit every woman.  I also really believe in getting the most out of your wardrobe so all of the pieces in my capsule collection are versatile and can be styled in many ways and can be dressed up or dressed down for a more casual look. I love high street brands so some of my favourites are featured too including V by Very, River Island and Accessorize.”