Local bookshop chosen for irish marketing campaign

Crannóg bookshop in Cavan town has been chosen as one of only four bookshops nationwide to be included in the next phase of a prestigious new national marketing campaign to promote contemporary Irish language literature.

The marketing campaign entitled ‘Love Leabhar Gaeilge’ is funded by Foras na Gaeilge and seeks to communicate a bilingual message, encouraging Irish booksellers to promote Irish language literature more effectively instore.

Gaeltacht-based marketing company MeasMedia are spearheading the campaign which will include national radio advertisements as well as major online promotion.

Commenting on their inclusion in the campaign, John McEvoy from Crannóg bookshop said: “We’re absolutely delighted to be involved in such a high-profile marketing campaign. Irish language literature is very important to us in Crannóg bookshop and we have a wide selection of Irish language books for both children and adults. We are always looking at new ways of promoting Irish language literature in our shop and this campaign is helping us do that”.

The campaign itself will run for a period of three years at least, creating hotspots for Irish language literature throughout the country. MeasMedia are encouraging other bookstores to get in touch and become a part of the project. They are also encouraging the public to join the campaign at their Facebook page LoveLeabharGaeilge or by using the LoveLeabharGaeilge hashtag.